{"id":15770,"date":"2016-03-09T21:37:30","date_gmt":"2016-03-09T21:37:30","guid":{"rendered":"http:\/\/2023.biowars.com\/blog\/?p=15770"},"modified":"2023-04-13T18:14:00","modified_gmt":"2023-04-13T18:14:00","slug":"the-biowars-guide-on-how-to-market-your-video-game","status":"publish","type":"post","link":"https:\/\/2023.biowars.com\/blog\/the-biowars-guide-on-how-to-market-your-video-game\/","title":{"rendered":"The Biowars Guide on How to Market Your Video Game"},"content":{"rendered":"

Making a video game or mobile gaming app<\/a> is only half of the battle. The other half, as you might expect, is getting people interested in downloading your game and then playing it \u2013 and this takes marketing.<\/p>\n

Now marketing is a term a lot of game developers<\/a> might shy away from or feel overwhelmed by at the beginning. On the one hand you have to employ a strong degree of creative salesmanship, and on the other hand you need to know what tried-and-true methods have worked for others in the gaming industry.<\/p>\n

Don\u2019t worry, indy game creator, because Biowars has your back. Today we\u2019re going to cover some of the best and most proven ways to get your video game<\/a> or mobile game app in the hands of your target audience.<\/p>\n

\"Biowars<\/p>\n

Work up a Website<\/h2>\n

When you make your mobile gaming app<\/a>, having a web presence outside of the app store is really important. This also holds true for your independent video game, because it gives gamers somewhere to go for more information on your game, and also on you as a developer (not to mention what it does in terms of building up your creative portfolio).<\/p>\n

Remember the extremely frustrating but popular game app known as Flappy Bird? Yes, even Flappy Bird\u2019s developer put together a website<\/a> with basic elements that include a leaderboard, blog and contact information. It isn\u2019t state-of-the-art by any means, but it does give people searching for the game a place to play online.<\/p>\n

What it is missing, however, are some extremely important features like links to the app and social media pages. And it could be why the game went belly up after its 15 minutes of fame suddenly imploded.<\/p>\n

Consider this a missed opportunity by the creators, but don\u2019t let it be a mistake you\u2019ll make when you build your own website. Your goal is to get downloads and purchases, so make sure your site works towards that end by tempting visitors with enough information to get them excited about your game, and a direct link to where they can pick it up.<\/p>\n

\"Biowars<\/p>\n

Set Up Social Media<\/h2>\n

With over one billion registered users<\/a> on Facebook alone, not to mention millions and millions of people on other social media sites and apps such as Twitter, Instagram and Snapchat, social media should be the next place you focus on your game\u2019s marketing.<\/p>\n

The secret behind social media is audience interaction. When you create a social media page you\u2019re giving yourself something that\u2019s easily shareable and, if everything falls into place, potentially viral. Now don\u2019t go looking for the recipe for viral content just yet, because it\u2019s much more elusive than you might think. But you should spend some time looking at other indy developers\u2019 social media pages to see what kind of content creates enough buzz to make the page interesting to visitors.<\/p>\n

The best ways to use your social media page:<\/p>\n